The Bachelor of Business Administration in Digital Marketing (B.B.A. DMktg) is a four year program which prepares graduates for a professional career in digital marketing (DMktg). In this program students develop a comprehensive understanding of DMktg concepts in areas such as: advertising persuasion, consumer behavior, user experience design, analytics, SEO and integrated media strategies. Through experiential learning, students work in multi-disciplined teams in courses such as analyzing business cases, and strategic management. The program includes a practical on-the-job DM work placement, which allows students to gain dynamic in-field work experience. In the final year of the program, students demonstrate the breadth and depth of their skills and knowledge through an applied DMktg capstone project.
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