The Diploma in Marketing (Dip. Mktg) is a two year program that prepares graduates with the knowledge, skills and competencies needed for a career in marketing. After completing this hands-on diploma program, graduates will possess a foundation in marketing platforms, tools, and techniques. They will be well positioned to create content and assist with the development and execution of marketing campaigns and strategy. Students engage in hands-on experiential learning through applied assignments and a required work placement.
Program Duration:
2 years
Accreditation:
The Diploma in Marketing (Dip. Mktg) is accredited through the Accreditation Council for Business Schools and Programs (ACBSP), a leading specialized accreditation association for business education. For more information on UDST’s ACBSP accreditation, please visit www.acbsp.org
1. The required score on the University English Placement Test or a passing score from another approved internationally recognized English language test, as validated by the Admissions & Registration Directorate; OR
2. A valid (within two years) IELTS Academic Test Report Form with an overall band of 5.0 with no individual band score (reading, writing, speaking, and listening) below 5.0; OR
3. Successful completion of Foundation Program requirements.
1. Admission is competitive. Eligible applicants are ranked based on their overall final year (Grade 12 or equivalent) high school percentage, placement tests rankings, and admission priority category.
Program Educational Objectives
Within a few years of graduation from the Diploma in Marketing (Dip. Mktg) program, graduates will be able to:
PEO01. Demonstrate knowledge and competence in the specific occupation of digital marketing, and in general business administration
PEO02. Make use of communication and interpersonal skills to be effective team workers and to contribute to the development of the enterprise
PEO03. Demonstrate ethics in business and responsibility to their society and profession
PEO04. Show commitment to continuous professional development in digital marketing, and interest in
obtaining further qualifications
Student Learning Outcomes
Upon successful completion of the Diploma in Marketing (Dip. Mktg) program, graduates will be prepared to:
SLO01. Apply digital marketing concepts and techniques in business environments
SLO02. Contrast digital tactics including; search engine optimization, social media, videos, email, blogging,
websites, influencers etc. to assist in product promotion and sales
SLO03. Apply business principles including; budget reconciliation, pricing, law and economics
SLO04. Demonstrate marketing analytical knowledge to interpret major trends in sales and marketing
SLO05. Summarize ethical principles within the domain of digital marketing
Elective - Effective & Experiential Learning: select 1 of 3
EFFL1001
Effective Learning
-
-
3
3
0
EFFL1002
Applied & Experiential Learning
-
-
3
3
0
EFFL1003
Experiential Learning & Entrepreneurship
-
-
3
3
0
Semester 1 Total:
12
11
4
SEMESTER 2
COMM1020
English Communication II
COMM1010
-
3
3
0
MRKT2003
Fundamentals of Digital Marketing
MRKT1001
-
3
2
3
ACCT1001
Financial Accounting
-
-
3
2
3
HRMG1001
Principles of Human Resource Management
-
-
3
2
3
Semester 2 Total:
12
9
9
SEMESTER 3
RSST3001
Research & Statistics
COMM1020
-
3
3
0
BKFT1001
Principles of Finance
ACCT1001
-
3
2
3
Semester 3 Total:
6
5
3
Year 1 Total:
30
25
16
COURSE NUMBER
COURSE TITLE
REQUISITE
HOURS/WEEK
Pre-req
CO-req
CR
LEC
LAB
SEMESTER 4
ECON2010
Business Economics
-
-
3
2
3
BUSG2010
Qatar Business Law
-
-
3
2
3
MRKT2002
Marketing Research
RSST3001
-
3
2
3
MRKT3008
Digital Marketing Communications
MRKT2003
-
3
2
3
MRKT3104
Consumer Behavior in the Digital Age
MRKT1001
-
3
2
2
Semester 4 Total:
15
10
14
SEMESTER 5
MRKT3007
Professional Selling
MRKT2003
-
3
2
2
MRKT3105
Marketing Content & Media Management
MRKT1001
-
3
2
3
MRKT3009
Marketing Analytics & Data Mining
MRKT2003
-
3
2
3
MRKT3011
Branding in the Digital Age
MRKT2003
-
3
2
2
Semester 5 Total:
12
8
10
SEMESTER 6
BUSG2301
Work Placement
Min 54 Credits CGPA>2.0
-
9
0
0
Semester 6 Total:
9
0
0
Year 2 Total:
36
18
24
Program Total
66
43
40
Graduate Future Pathways:
Graduates of the Diploma in Marketing (Dip. Mktg) may choose to continue their studies and complete the Bachelor of Digital Marketing (B.B.A. DMktg) degree program.
Graduate Career Opportunities:
The Diploma in Marketing (Dip. Mktg) is an applied program with learning outcomes closely linked to the labor market. A wide range of career opportunities in the field currently exist and include, but are not limited to, the following:
